2025 Ramadan Marketing: Social Media Traffic Passwords and Cultural Taboos Overview.
1、Basic Ramadan marketing statistics
-78% of consumers plan their Ramadan shopping at least two weeks in advance;
-43% increase in cell phone usage at night during Ramadan;
-The peak time for online shopping during Ramadan is between 8pm and 12pm;
-56% increase in video content consumption during Ramadan;
-35% increase in evening social media engagement.
2、Effective Ramadan advertising and marketing
[Pre-Ramadan marketing campaigns]
-Publish gift guides and preparation lists;
-Showcase Ramadan home decorating ideas;
-Promoting early bird Ramadan related product portfolio;
-Share food preparation tips and recipes.
[During Ramadan]
-Promoting daily Iftar and fasting time points;
-Encourage charitable activities and community involvement;
-Family-centered content marketing is more worthy of placement;
-Providing nightly special offers on products.
[Eid activities]
-Gift recommendations;
-Celebration packages;
-Family gathering promotions;
-Post-Ramadan sales.
3、Ramadan content strategy for specific platforms
[Instagram].
-Size: 1080x1080px (infomercials), 1080x1920px (stories);
-Best time to post: 8pm to 12am;
-Content marketing focus: Iftar meals, decorating ideas, family time;
-User content placement engagement rate: 25% higher for evening events.
-Size: 1200x630px;
-Content marketing focus: community events, charity events;
-Live video potential: 47% higher engagement;
-Best for posting detailed promotional content.
[TikTok]
-Size: 1080x1920px;
-Content marketing focus: quick recipes, decorating tips;
-Best time: after Iftar;
-Suitable for posting Ramadan preparation challenges and engaging users in content co-creation.
4、 Cultural Sensitivity Guide
[What to do].
-Focus on family and community values;
-Highlight charitable attributes and activities;
-Showcase diverse Muslim images;
-Emphasize spiritual reflection.
[Do's and Don'ts]
-Avoid excessive focus on food during fasting;
-Do not use religious symbols inappropriately;
-Avoid stereotyping;
-Do not trivialize religious aspects.
5. Key Dimensions for Measuring Content Marketing Campaigns
Track these key metrics during Ramadan:
-Evening engagement rate (8pm-12am);
-Video completion rates during non-fasting hours;
-Click-through rates for Iftar promotions;
-Conversion rates over the past 10 days;
-Participation in charity events.