E-commerce Platform Operation

After 2020, there are many platforms that can do e-commerce, such as Taobao, Pinduoduo, Tiktok, and small Red Book all support individual stores, and the commodity sales of Tiktok and small Red book mainly rely on content operations, so new media thinking and data thinking are very important.
There are only three ways for e-commerce to get traffic, one is to supplement the order to enhance search conversion to get traffic, the second is to drive (advertising space) to get traffic, and the third is to participate in platform activities. For Xiao Bai, it is recommended to use 1+3, after all, this method does not need to spend money first, you can find the feeling first.
Online must test and map, carry out these two steps to officially create explosive.
1. Measurement. That is, internal product horse racing, we must look at the data, not by subjective feeling. You can measure the model through the supplement and through train + two ways, each product is given 10 single amount, the supplement single channel is consistent, divided into 3 days to complete, and then look at the traffic data, to see which baby search traffic is fast, who produces the collection and shopping data is good, of course, if you can convert it better. If it is a standard product, be sure not to choose the model that is sold rotten on the market, otherwise you will fall into the price volume, try to choose products with functional differences, appearance differences or brand advantages; If it is non-standard, it must talk about price advantage and product differentiation.
2. Mapping. Mapping is necessary to test through the through train, the new promotion plan to join 10-20 keywords, set an accurate match, refer to the industry average bid, if you know the crowd you want, set age + gender + customer unit price + consumption level, composition
Set age + gender + customer unit price + consumption level to form a three-level group label.
3. Run data. A good chart needs enough data to determine, when a chart hits 50 + times and higher than the industry average, it can be basically determined to be a good chart, and then you can enlarge the number of clicks to continue testing, if the click rate is still relatively stable, you can rest assured to use this baby main chart. Here especially emphasize the importance of data, you must analyze the peer data, through the source of their own traffic to lock the store's customer group (mainly through age, gender, education, income and other information to analyze), the more visitor information, the more accurate the judgment of crowd attributes, In this way, we can make focused operational measures for a higher traffic channel.
4, after measuring the model and the map, it will enter the last stage to create the explosive model. Start to do basic sales and evaluation, divided into 3-5 days at night, generally 30-50 single, there is no need to make a large number of orders, because the purpose of the order is to do basic sales and evaluation, and then a little pull the link weight. The order can be filled by multiple search terms, but also by entering the store.